Net Natives' Next Generation Data Management Platform

Next Generation Data Management Platform

Activengine cuts the cost of student recruitment for universities and colleges by delivering unprecedented audience analysis, control and activation potential.

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Good marketing is powered by data - Activengine allows users to integrate all online and offline data. It turns it into meaningful persona-based audiences, monitored in real-time and uses this to inform accurately targeted advertising campaigns.

Digital Marketing is at a Transformative Stage

The future is targeted, holistically assessed and more cost effective than ever and Activengine sits at the heart of it.

Why use it?

Make More Informed Marketing Decisions

Reach A Bigger, Better Audience

Deliver The Right Message, At The Right Place And Time, To The Right People

Access To The World's Leading Marketing Technologies

Make More Informed Marketing Decisions

Assess all your digital activity in one place - paid and organic, social, search and programmatic. Track the interaction of every single website visitor on and off your site in real-time using the Activengine dashboard.

All your data is presented in the context of real-world personas and actions - audiences and individuals and what they're doing rather than complex analytics reports. This means every marketing decision you make can be based on evidence rather than a hunch. The dashboard allows you to monitor and adjust your campaigns in real-time - you can see what's working and what's not and adjust your spend accordingly.

Reach A Bigger, Better Audience

Expand your reach - engage with new, high quality prospects. Activengine intelligently identifies new 'look-a-like' audiences based on a complex analysis of your current audience. These audiences can be targeted in just the same way as your current audience.

Deliver The Right Message, At The Right Place And Time, To The Right People

Deliver a specifically targeted message based on an individual's interests, demographic, location and previous interaction with you.

Hit them with the right message, optimised for whichever platform and device they're using, to keep them headed in the right direction on the student conversion journey.

Access To The World's Leading Marketing Technologies

You don't need big brand budgets to access big brand technology. Activengine gives users access to the same cutting edge marketing tools as used by big brands from Apple to Adidas, such as DoubleClick and Marin Enterprise.

The Technical Bit

The Activepixel (all that's needed to link your site to Activengine) is a single line of code embedded in your website. It takes less than 20 minutes to implement, which should keep IT teams happy.

Activengine actively links to all your existing tags, meaning there is so no further web development necessary.

How it works

Active Engine dashboard interface
See the dashboard interface
The Activengine dashboard interface
Diagram of how Activengine works
Audience Input
Active Data

Student Records Systems
e.g. Hobsons, SITS:Vision

Email Data

CRM

CRM company logos
Passive Data

Web Traffic

Advert Views & Interactions

The
Engine
Data processing & Storage
Industry Leading Tracking
Leading tracking companies logos
Audience
Segmentation
Persona Building & Custom Audience Segments

e.g. based on course applied for, what they've looked at on your website etc.

Audience
Expansion
Lookalike Audiences built from analysis of current audience
Audience
Activation
DSP

(Programmatic Media Buying)

Direct Buy
Paid
Social
Media
Paid Search
Ads served to your potential audience

- only the right ads to the right people as defined by your custom audience segments and lookalike audiences

Request a call
Request a call

Want to find out more about what Activengine can do for your University or College? Complete the form below to request a call back from one of Net Natives' digital experts.

Activengine is a Net Natives Production | ©2015 Net Natives™ - All rights reserved. Registered in England and Wales. | Company No. 6597184 | VAT Registration No. 935427022.

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